InMarketNow/Hunter Engineering Integration
Maximizing Return From Customers Who Declined Services
If you have a Hunter inspection system such as Quick Check Drive there is a powerful marketing tool available now.
How it works:
- We add Hunter Diagnostic data feeds (declined services) to your customer database
- Adding Hunter Diagnostic data definitively shows the customer has declined the service because it was not on the invoice
- Your customers are reached immediately with personalized direct mail and/or email highlighting declined services from their last visit
- Providing creative and digital print personalization to illustrate the exact service declined while you make relevant offers
Why it works:
- Customers that decline services represent a unique follow up opportunity because they are still in Time of Need
- Targeting customers based on a real need is a huge improvement over suspected Time of Need based on predictability algorithms
- As a result, these customers respond to declined services offers better than any other form of communication
- Research clearly demonstrates this
- Request our Case Study and find out how
- Closing the gap, reaching customers with a declined services reminder generates:
- Significantly increased response
- More purchases of the declined service(s)
- Larger invoice amounts because you sell more than just the declined services
- Superior return on investment versus retention reminders
Creative Linked to Timely Data: