LOCAL
SERVICES
Location: Google SERP and Google Maps
Best for: Advertising geographically-specific products or services to localized leads
Best for: Advertising geographically-specific products or services to localized leads
Key features:
-
- Connects with customers directly through the advertising hub
- Appears on local searches
- Highly targeted, localized lead qualification
Local Services Ads technically aren’t part of the core Google Ads hub, but they’re a Google Ad type nonetheless. Advertisers with localized services can create these campaigns within the Local Services Ads hub if they meet Google’s license, insurance, and background check requirements.
