PERFORMANCE MAX
Location: All Google advertising channels
Best for: Creating channel-agnostic ads automatically optimized for audiences across all Google advertising surfaces
Key features:
-
- Uses machine learning and AI to optimize existing ads automatically
- Automatically displays ads on all Google advertising channels
- Can identify new market segments based on goals and real user behavior
Performance Max automates ad campaigns across all Google Ads surfaces. For that reason, there’s a general push toward promoting Performance Max over the other single-channel ad types. For example, Google transitioned some of its automated ad types, like Smart Shopping, into Performance Max campaigns.
