SHOPPING
Location: Throughout Google Shopping, SERP, Images, Maps, and search partner results
Best for: Selling physical products included in Google Merchant Center
Key features:
-
- Includes product images
- Auto-populates using Merchant Center data
- Appears across Google properties and search partner search results
Since Shopping ads are built from up-to-date product data in the Merchant Center, they include basic information and images rather than just creative copy. Each ad shows elements like price, sale notices, price cuts, user ratings, brand name, and product name.
