SMART
Location: Google SERP, Maps, YouTube, Gmail, and search partner sites
Best for: Executing goal-centric campaigns that prioritize outcomes rather than advertising channels
Key features:
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- Acts as centralized hubs for cross-channel advertising
- Prioritizes campaign-wide goals over channel-specific ads
- Targets keyword themes rather than specific keywords
Smart ad campaigns are like centralized hubs that help advertisers reach specific goals, like increasing video views, driving website traffic, and growing localized leads, without having to create separate campaigns for each related channel.
